Campaign: Anniversary Recognition
Products Deliverred: Multimedia, Printed Materials Promotional Products
Teknion, a leading international designer, manufacturer, and marketer of office systems and related office furniture products, was looking for a creative campaign solution to recognize its 25th Anniversary. They turned to Proforma for creative ideas that would excite their employees and customers alike.
Proforma recommended a retrospective video to commemorate Teknion’s 25 years of success which Teknion agreed was a great idea. Proforma LBP Marketing Concepts produced the video which offered a professional, yet personal looks at a company that has successfully grown from 400 employees to a worldwide corporation of more than 4,000. It was unveiled at NeoCon, an industry tradeshow for office furniture and interiors. Along with creating the video, Proforma LBP Marketing Concepts recommended a number of commemorative anniversary items to reward Teknion’s employees for their dedication to the company. The items included eco-friendly tote bags, logo’d bottled water, mint boxes and t-shirts with custom anniversary graphics.
Completely satisfied with the promotional products and overall campaign, Teknion continued working with Proforma on the second part of the anniversary celebration. Among other items, custom, eco-packaged hard copies of the now-popular anniversary video were sent to all of their employees worldwide.